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KMID : 1011620090250040395
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Korean Journal of Food and Cookey Science
2009 Volume.25 No. 4 p.395 ~ p.405
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Study on the Perceptions and Purchasing Realities of Consumers for Onion Hot-Water Extracts
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김수렴:Kim Su-Ryeom
김창순:Kim Chang-Soon/오현주:Oh Hyeon-Ju
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Abstract
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In this study, a survey was conducted to determine consumer perceptions and satisfaction for onion hot-water extracts. Among the study subjects, females (53.3%) were in greater number than males, and individuals in their 40s (35.1%) made up the largest group. Cocerning the detailed efficacy of onion hot-water extracts, most respondents (84.5%) were aware of their efficacy and females recognized this more than males (p<0.001). Most consumers (67.3%) purchased onion hot-water extracts from ‘health food stores prepared using a double boiler’, and many consumers (47.4%) received information on the extracts from families and relatives. Of the respondents, 51.8% said they purchased ‘quantities for 1～3 months’ at one time, and 33.1% stated that the price of onion hot-water extracts was expensive. They considered ‘health’ the most important aspect when purchasing, and preferred ‘pouch packs’ (60.3%) and considered ‘easiness toopen convenience to drink, and safety’ (42.0%) the most important product features. Also, 62.8% of the respondents consumed onion hot-water extracts, and many drank them 1～3 times a week, with ‘70 mL’ as one dose, and drank them ‘regardless of time’. The consumers were satisfied with the listing of health effects, but were not satisfied with the ‘taste’, ‘smell’, or ‘color’ of products. Concerning advertisements for the efficacy of onion hot-water extracts, 72.5% replied ‘I trust them a little’. And concerning the expanding onion hot-water extract market, many respondents said it is difficult to choose an onion hot-water extract due to many similar products at the market. They also requested improvements of taste and flavor.
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KEYWORD
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onion hot-water extracts, consumer, perception, purchasing realities
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